H&M Move releases Womens SoftMove Dance Collection

Swedish fashion giant H&M has unveiled a new Womens SoftMove Dance collection for its H&M Move line.

Inspired by the elegance and fluidity of dance, it comprises of luxuriously soft activewear crafted in buttery SoftMove fabric. The feminine, figure-hugging studio pieces in captivating hues of lilac black, dark mauve, pale pink, and off-white embody the essence of comfort and allow for a full range of motion.

Key styles from the collection include: gently supportive bras with delicate straps, regular and flared leggings, contour-tracing tops, a zip jacket, flattering wrap cardigans, generously cut joggers, and long-sleeve tops with a graceful off-shoulder design.

'This collection breathes softness, but with an edge. The power lies in the contrasts, as oversized joggers and fitted wrap cardigans are styled with training essentials - capturing the effortlessly chic spirit of dance,' Marie Fredros, H&M Move's Head of Design stated in a press release.

The collection is brought to life through a captivating series of movement-led social media videos by Stockholm-based choreographer, dancer, and coach Matilda Fleberg portraying the unique beauty and expression of the modern dancer, through women handpicked from her own community.

Fleberg whose international work spans stage, screen, and global campaigns is renowned movement language that blends individuality with synchronicity, emotion with precision.

'To me, dance is joy, healthy discipline, and uplifting community - with inspiring fashion as part of that expression. The softness, femininity, and playfulness of this collection, moving with you like a second skin, beautifully mirrors the confidence awakened through dance,' Fleberg added.


The H&M Move dance collection is available now in selected H&M stores and online. Check out the looks here.

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